QUIKSILVER Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle driven from a boardriding heritage. Quiksilver's authenticity is evident in its innovative products, events and retail environments across the globe. Quiksilver's products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for our customers.
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SURF CITY
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Billabong Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9 and DaKine brands.
The company has approximately 4500 staff worldwide and its shares are publicly listed on the Australian Securities Exchange.
Billabong International's values remain consistent with its foundation objectives, which include a commitment to brand protection and enhancement, the manufacture of design-relevant and functional products, marketing in the core boardsports channels, the professional development of staff and ongoing customer service and relationships.
Billabong International's products are licensed and distributed in more than 100 countries and are available in approximately 10,000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets.
The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil.
The Company's brands are marketed and promoted internationally through association with high profile professional athletes, junior athletes and events.
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Volcom During the march dumps of 1991, Richard Woolcott and Tucker Hall set off on a snowboard trip that would forever change their lives. Tucker had just been laid off of work and jumped in the car on a routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn't stop.
Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really final. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed. With an initial $5000 from Richard's dad, they started the process. First the name and then the stone . Volcom was born.
The Volcom idea would incorporate a major philosophy of the times, "youth against establishment". This energy was an enlightened state to support young creative thinking. Volcom was a family of people not willing to accept the suppression of the established ways . This was a time when snowboarding and skateboarding was looked down on. The U.S. was in a recession, there were riots in LA and the Gulf War. Change was in the air. Nirvana and Pearl Jam expressed it the best.
For the first two years, Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. The business side of things was minimal. The headquarters were set up in Newport in Richard's bedroom and all sales were run out of tucker's bedroom in Huntington. The two knew nothing about how to make clothes but that didn't matter. It was all about spirit and creativity. Clothing sales for the first year were $2600.
Since those wild beginnings, the Volcom Stone has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art, music, films, athletes and clothing….
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RVCA RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself. PM Tenore�s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA�s Artist Network Program (ANP) � a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence. Established to promote the genuine integrity of RVCA�s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.
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Hurley The Essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we are all about inclusion and positivity. Our brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. We are passionate about freedom of expression and the individual voice. We place a premium on smiles. Welcome to our world � imagine the possibilities
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O'Neill O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack ONeill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the worlds first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after. While many things have changed since those humble beginnings, Jacks initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O�Neill�s set of core values � innovation in style and technology � has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world�s first stitchless boardshorts and range of groundbreaking wearable electronics, O�Neill�s spirit of innovation will always drive the company forwards. Today, O�Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O�Neill will always be committed to progressing that evolution and growing its reputation as one of the world�s leading youth lifestyle brands
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Patagonia Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature. Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility. For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton. Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
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RipCurl Rip Curl is a major Australian manufacturer and retailer of boardwear. The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with emphasis on transforming diving technology into a wetsuit suitable for surfing. Rip Curl has become one of the largest boardwear brands in Australia, Europe and South America and is also active in North America
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Electric ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000. ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission. ELECTRIC officially launched its products at the SIA snow show in Las Vegas in March of 2000 with the ELECTRIC volt logo on hats, t-shirts, and stickers. The first three sunglass styles were delivered in July, and the first snow goggle frame, the EG1, was delivered the week before Christmas. Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC’s high voltage sunglass styles are team inspired and reflect the attitude and personalities of today’s youth culture. ELECTRIC snow goggles are world-renowned for their high level of quality and unmatched performance in the snow.
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Xcel Ed D’Ascoli founded Xcel in 1982, working from the bedroom of his Sunset Beach house. D’Ascoli found no shortage of inspiration from the world-class performances on display at his doorstep; and the opportunity to create and to connect high-performance products with the athletes who demanded them was irresistible. Xcel’s passionate focus on product development would become the defining characteristic of the brand.
Developing wetsuits in Hawaii came naturally to D’Ascoli, having grown up surfing New Jersey’s chilly Atlantic coasts. While temperate Hawaii waters rarely call for any more than 2mm neoprene, Sunset Beach and other North Shore breaks are incredibly challenging and demand world-class products for maximum performance.
Drawing upon his enthusiasm and experience helping establish Victory Wetsuits (Japan) as an international brand, D’Ascoli quickly laid the foundations of a core wetsuit company that would revolutionize the industry and push the cutting edge of material and design development.
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Analog
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Rusty Before 1984, no one had ever seen or heard of the “R-dot”—though they probably should have. At that time Rusty Preisendorfer was shaping surfboards under the Canyon label for 10 of the top 16 surfers in the world, including Occy and Shaun Tomson. Creating the simple yet powerful R-dot didn’t cross his mind until one of his riders, former world champion Peter Townend, suggested he develop his own, independent label. Every other sought-after shaper in the world had a logo, so Rusty figured PT had a point. And the rest, shall we say, is history.
Today the signature R-dot is one of the most powerful surfing insignias recognized around the world. Rusty International has become an icon in contemporary surf culture. Despite its size, however, Rusty is a brand that is incredibly grassroots—one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand-shaped surfboard.
Rusty believes it is his insistence on communication and rider feedback that has led the surfing world to consider his work the Mercedes Benz of surfboards. And more importantly, this approach and reputation has given Rusty International the opportunity to embrace innovation. From the traditional blank to Surf CAD to Surf Tech, Aviso and Salomon, Rusty and his team of world-class shapers have accelerated the evolution of surfboard design infinitely. The result is consistent custom surfboards precisely crafted to each surfer’s needs—down to the thousandths of an inch.
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Spy Spy’s design is not only aesthetically pleasing, but continues to push the technological limits in eyewear.Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design.
Live through our lens…
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Vonzipper VonZipper was founded in 1999 an Orange County based manufacturer of sunglasses, goggles and softgoods. Vonzipper is in the business of promoting lifestyle in the form of quality sunglasses, goggles, softgoods and accessories. Our message is a positive manifesto to the alternative mind set, where it is your God given right to sceam you individuality at the top of your lungs. With our unique mix of fashion forward products, personalties and relationships, we are to spread the gospel of the good life.
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Oakley Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible. Decades of Oakley innovation have been awarded more than 600 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent our commitment to excellence — a passion that redefines what is possible for those who defy their own limits.
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Channel Islands Surfboards Since 1969, Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. Over the last 38 years, Channel Islands has grown from a local grass-roots operation to a cutting edge organization, catering to the best surfers in the world. It started with hard-core surfing and quality in mind and these guidelines have brought us through three decades of constant change in the surf industry. Channel Islands will shape the new millennium with innovative design and quality as our main focus. "The driving force behind Channel Islands Surfboards is the demand on design created by the worlds greatest surfers, allowing for the highest performance surfing possible. To provide the most dedicated surfers with the most advanced, performance designs is my passion". Al Merrick, Designer/Shaper .
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Lost Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name scribbled on books, t-shirts, benches, tables and eventually clothing. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing" ...but that sounds like some PR firm wrote that for us. So Lost is whatever you think it is...
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Vans Vans is an American based manufacturer of sneakers, BMX shoes, snowboarding boots, and other shoe types catering primarily to the skateboarder/surfer/snowboarder youth market. They also sell apparel and accessories catering to this same youth market.In the year 1976 skateboarders began to use Vans shoes as skate shoes. On March 19th of that year the very first Vans skate shoes were designed and made. The were the Vans Era and they were in red and blue. The pro skaters Tony Alva and Stacey Peralta are the designers of these early Vans skate shoes. Pretty soon there were new colors and even slip on Vans skate shoes, and they became the latest craze of California.
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Reef Reef's twenty-five year heritage traces back to two brothers from Argentina, Fernando and Santiago "Santi" Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, comfortable, active lifestyle sandal. Now twenty-five years later, the company is thriving as one of the leading surf brands in the world offering footwear for guys, girls and kids. Reef has evolved from its humble sandal beginnings to now include a men's apparel division launched in 2003, followed by the launch of girl's swim and apparel in 2008. Reef also recently launched Reef Redemption; a program intended to lessen our footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, our culture of giving and our in-house efforts to work towards a more environmentally friendly work environment.
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Sanuk Today, we strive to make products that are as much about funk as they are about function. We’ve found our sandals are happiest when they tread the road less traveled – so we design ‘em accordingly.
Because “Sanük” is the Thai word for happiness and balance, our name is also our mantra.
Our goal is to provide creatively inspired yet thoughtfully designed products for the global outdoor community…mostly because we’re part of it. Headquartered in Southern California, we are an eclectic little family hailing from Santa Cruz, Seattle, Cardiff by the Sea, the Philippines, Colombia, Hong Kong, and even Papua New Guinea. With your support, we continue to grow and now have distribution across the United States and in over 50 countries throughout Europe, Asia, South America and Australia.
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Matix Matix was founded by pro skateboarders Daewon Song and Tim Gavin, tired of clothes disintegrating upon contact with concrete. Since 1998, all Matix garments are designed and constructed for durability. Never ones to be closed-minded, Matix has also naturally embraced the likes of surf and snow talent as family members equally dedicated to the cause of progress. With this in mind, team members like Marc Johnson, Daewon Song, and Gabe Kling all actively inspire the Matix styling. Marc Sweaters tested the bounds of color theory, Ashers redefined fleece construction, and Matix denim maintains the roots of quality and the integrity. The brand is marketed to young men ages 15-30, but is worn by men of all ages that appreciate timeless styling combined with quality fabrication. The collection is sold globally
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Dragon Because Dragon markets through the core lifestyles of action sports, art, music and street culture, Dragon is one of the few sunglass brands that have a massive cross over consumer appeal. Dragon's customers are unique and lifestyle driven, and they demand a unique brand and products that compliment that. Dragon's sole mission is to design sunglasses and products that create a lifestyle partnership with their customers.
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Anarchy Anarchy Eyewear was founded in the streets of youth culture and draws its influence from the core of music, action sports, fashion, art and the act of being independent and living life on your terms. Anarchy Sunglasses are designed to complement the independent customer who carves his own path in life. Anarchy customers are unique and lifestyle driven and they demand a brand and products that reflect their nature.
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Smith Optics Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam.Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. Smith products are sold worldwide in more than 50 countries through specialty and sporting goods storesesting and coloration selection. Smith products represent authentic sports gear, researched and tested by a dedicated group of employees and athletes that live and breathe the lifestyle
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Dakine DaKine is an outdoor apparel company specializing in sportswear and sports equipment for alternative sports. It's all about the compound! DAKINE Posi Traction stays sticky and grippy in icy water and won't rub your knees raw in warm tropical water. Our specially formulated EVA foam retains its specific density and 100% memory in any water temperature. We use only the best 3M PSA (Pressure Sensitive Adhesive) to insure that your pad will never peel off until you take it off. Only the best from DAKINE.
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On A Mission Rider designed, tested, and approved
Thinner, lighter, grippier EVA
Diamond Grid - Our diamond grid pattern consists of tiny 1/8" thick squares which rest on top of diamond shaped foundations.
EVA Arch Bar - The arch bar acts as a support mechanism for your back foot.
Rolled Tail Kick - All of our kicks slant at a 115 degree angle to provide optimum resistance for back foot pressure. OAM is the originator of rolling the grid surface over the kick, leacing a clean, finished look.
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C4 Waterman Inc. "A lot of people think that C4 is a stand-up company. It's not a stand-up company, it's a company based on a lifestyle.
What we cherish is the Hawaiian value system, things like friendship and family.
C4 stands for the core four things that we believe in: Balance, Endurance, Strength and Tradition; four things we need to use in life.
Balance is not just physical balance, it's mental balance, spiritual balance, and the roles we balance in life. Endurance: being able to outlast challenges: physical, mental, economic. Strength and tradition go hand in hand. Strong tradition. Our background, in being from Hawaii, whether by blood or by heart, means that tradition is at the heart of what we portray.
These values are what we are marketing, not boards. We are marketing our values through surfing and that's the part that's free. Respect the land, respect the ocean, respect your friends, neighbors, whoever is around.
It's not about flying a logo, it's about flying the core values and that's the message we want to spread to all in our extended ohana." - Brian Keaulana
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Ambsn
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Arnette
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Hobie
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Nike The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, ski, BMX, wake and moto. Their unlimited potential and contagious energy deliver the future through performance and lifestyle.
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FCS
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Futures Fins Mission
Future Fins was created to speed the manufacturing process of surfboards by having a simple install system before glassing along with providing a box capable of handling the load of powerful fins and allowing the entire length of the base of the fin to attach securely in the board.
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RAY BAN Ray-Ban is the global leader in the premium eyewear market. Iconoclastic + cool, they're worn by movie stars, rock icons, and trendsetters all over the world.
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SuperBrand Founded in 2008 by pro surfers Dion Agius, Clay Marzo, and Ry Craike, its all about progression. SUPERBRAND is setting new standards of excellence in the surfboard industry, with yooung innovative surfboard designers.
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STEWART SURFBOARDS Bill Stewart, the true father of the modern longboard, founded Stewart Surfboards over 30 years ago in a tiny shop in Laguna Beach, California. Originally offering a small selection of custom boards and hand-painted airbrushed hats, the business quickly grew and moved to San Clemente. At that time, Stewart boards were best known for their eye-popping airbrush artwork, hand-painted by Bill himself.
Over the years, Stewart Surfboards has become synonymous with high-quality, hand-crafted custom boards, especially performance longboards.
Stewart boards have been seen on TV and in movies, such as “The Heartbreak Kid”, “The Net”, the MTV Beach House, “Vegas” and many more.
CNN commemorated the end of the Cold War in 1990 by presenting Soviet leader Mikhail Gorbachev with a Stewart Surfboard decorated with airbrushed Soviet and American flags.
As the exposure and world-wide presence has grown, so has the Stewart product line-up, which now includes a full range of boards including shortboards, the world-famous Hydro Hull longboard and the revolutionary new S-Winger as well as apparel, hats, mugs and more.
Handmade in the San Clemente, California headquarters, custom polyester and E-Type Stewart boards offer the ultimate performance for surfers of all levels. And a Thermal Epoxy Compression (T.E.C.) version of the Stewart lineup is also available through Boardworks.
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POINT CONCEPTION It was 1978 when Jamie Jung began pursuing her dream as a swimwear designer. Growing up as a surfer in Southern California, she often made suits for herself and her friends. Her suits were so popular she began getting orders from local surf shops. Jamie and her brother, Jeff Jung, became partners and with the help of a few friends, Point Conception was born.
Today Point Conception is based in Rancho Santa Margarita, California just inland from the beautiful Pacific Ocean that inspired the Jungs. Jamie continues to be the creative force behind Point Conception while Jeff is the organizational partner and CFO.
Remaining close to it's roots, Point Conception has spent the last two decades generating sales through business' with the finest surf and specialty shops in the United States.
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Rainbow Sandals Rainbow Sandals Inc. was established in 1974 in Laguna Beach, California by Jay "Sparky" Longley and is currently based out of San Clemente, California. The company specializes in men's and women's leather, hemp, and rubber flip-flops.
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Hynson Surfboards Mike Hynson is now creating masterpieces under his own label, "Hynson and Company." Mike is a master craftsman whose attention to detail truly sets him apart. From balsa to foam, Hynson's boards are coveted the world over. A Hynson Board is the ideal brush for the surf's watery canvas. Own a piece of surfing history today.
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BOARDWORKS What sets Boardworks apart from other epoxy sandwich manufacturers is our proprietary T.E.C., (Thermal Epoxy Compression) technology. Utilizing this technology, where we apply both heat and pressure, coupled with the finest epoxy resins, Boardworks produces a sandwiched surfboard that is light, tight, and very durable. Each Boardworks board consists of a dual-density core, (EPS bonded to a high density divynicell outer shell), fiberglass, and epoxy resins. In our T.E.C. construction we are able to replicate a board from some of your favorite shapers that has an amazing strength to weight ratio and excellent flex and rebound characteristics that give our boards a "feel" in the water that surfers of all abilities will appreciate.
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RAWSON The concept is simple....
Shaping experience, wave knowledge and advanced technology translate to a timeless ride.
The cosistency of design stems from Pat's
depth of experience and work ethic.
Utilizing the advances of CADD software
custom programmed by Rawson himself,
the finest details are attended to,
delivering a signature design time after time.
Hand-crafted, finely tuned performance machines.
RAWSON Surfboards... The Modern Classic
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KineticSurfDesigns Gary Wilsons shapes are handcrafted in South Carolina. The goal of Gary Wilsons Kinetic Surf Designs is to get people on the right equipment for their surf experience. From raw beginners to the elite salt encrusted wave masters, Gary can help you get the most out of your next paddle out.
Nurture the Stoke
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West
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Roxy
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Nixon
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Global Surf Industries
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Larry Mabile
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Videos
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Stance
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Captain Fin CO.
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DVS
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Lakai
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Vestal
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Ezekiel
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Jedidiah
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Christenson Surfboards
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Chilli Surfboards
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Resin 8
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Suncloud
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Insight
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GoPro
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Dry Case
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Salty Project
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Globe
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Elemental Digital Art
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Zad
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Hayden Shapes Surfboards
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RAEN Optics
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VSTR
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